Kevin Roberts

Kevin Roberts

Co-Founder, SportBusiness Group and Principal of The Roberts Network

Kevin Roberts is the founding editor of SportBusiness Group and combines his continuing role with a wide-ranging communications consultancy in sport.

He has been involved in international sport since the early 90s when, as director of Communications at the London-based agency CPMA he worked on the IRB Rugby World Cup, World Student Games and Bells Scottish Open Golf Championship.

Roberts oversaw the development of the monthly magazine and, the world’s leading on-line source of information about the business of sport.

He has chaired and spoken at numerous international conferences, written on sports business issues for a variety of international publications and is a frequent media spokesman on sport business issues.

Rob Schwartz is a journalist, entrepreneur and music and film producer who has been active in the entertainment scenes in Asia and the US for more than 15 years.

Rob’s journalism has appeared in many international publications like Time, Newsweek, NME, Variety, and The Hollywood Reporter. He is the Asia Bureau Chief of Billboard Magazine.

He has produced many music projects. In 2002 Rob was appointed Executive Director of the Tokyo-based imprint Play Label. In 2005 he founded the rock-electro crossover label Dynastic Records (

Rob is COO of SomethingDrastic (, a PR and translation firm for Japanese entertainment entities.

Rob produces feature film. Rob was the Executive Producer for the US feature film Putty Hill which the New Yorker magazine chooses as one of its Top Ten for 2011.

Rob Schwartz

Rob Schwartz

Asia Bureau Chief
Billboard Magazine
Jack Liao

Jack Liao

Sales Dep. Manager of TTV
Project Leader of GMA
Taiwan Television Enterprise Ltd

Taiwan Television Enterprise Ltd.(TTV) organizes and broadcasting many important events and ceremonies in Taiwan, such as Golden Melody Awards & Festival , Golden Horse films Awards and Golden Comic Awards…etc. Also TTV is the first TV station in Taiwan since 1962.

Jack has sponsorship, advertisement and branding alliance related working experiences for over 20 years in TTV and in charges of major events and ceremonies since 2010.

Carrying over 15 years of successful experience in Sports Marketing, Branding, Events Management and Operational Leadership, Azman is a dynamic, results-oriented leader with a solid track record of performance in high pace organisations across various industries such as Broadcasting, Telecommunications, IT and Banking. Coupled with a skillful situational analysis and team approach to drive organizational improvements and implementation of best practices among team members, Azman and PSM team is ready to embark on the challenges to regenerate and commercialise Bukit Jalil Sports Complex into KL Sports City.

Azman Fahmi.jpg

Azman Fahmi Osman

Chief Executive Officer
Perbadanan Stadium Malaysia
Joseph Lim

Joseph Lim

Chief Marketing Officer
Tune Talk Sdn Bhd

Simplifying things in life is often the hardest thing to do. With good strategies moulded by a good strategic vision, the complexities of the approach can be broken down into simplified steps.

When Joseph Lim stepped into Tune Talk, it was not his first foray in the telecommunications industry. Graduated from University of Nottingham, UK, in Manufacturing and Management Engineering, he ventured into the industry from 2006 to 2010 by joining the Maxis Associate Program. Starting with the Strategic Marketing team, he then moves on to the Loyalty marketing team, then the Brand marketing and lastly the Internal marketing, within the 5 years he was there.

Before joining Ballr, Maurizio was the Head of Sports for Samsung Asia PTE LTD, in Singapore.

Prior to joining Samsung, Maurizio was the founder and CEO of Goalshouter, a crowd sourced platform to collect and share football data. He led the company from the inception to the first round of financing.

Maurizio is one of the pioneers when it comes to digital media, technology and sport, having worked in the field since 1995, when he was still a basketball coach and was looking to find ways to use technology to help his players improve their performances.

He has worked for some of the major sport agencies in the world, such as Infront Sports and Media and MP & Silva.

Maurizio Barbieri

Maurizio Barbieri

Chief Commercial Officer
Muhammad Nizam Haji Khamis

Muhammad Nizam Haji Khamis

Senior Consultant, Geometry Global PR / Director of Communications, Tarik Jeans

With a background in law, Nizam or better known in the KL scene as ‘Jiman Casablancas’, has worked in a myriad of industries under the stewardship of some of the biggest firms in the country, from corporate law (Raslan Loong Advocates & Solicitors) to international motorsports and event management (Sepang International Circuit); and for the last four illustrious years in advertising and PR (Grey Worldwide, Recording Industry Association Malaysia and Geometry Global).

At Grey/Geometry, his impressive list of clientele includes Sacoor Brothers, SEARCH (THE rock band), Malaysia Convention & Exhibition Bureau (MyCEB), Pelaburan Hartanah Berhad and British American Tobacco (all as project lead). In 2013, he led a group of Malaysian artists including Shila Amzah, ThomasJack and Azlan & The Typewriter to represent the country at MIDEM in Cannes – the world’s largest trade market for music.

Jiman is a regular contributor to various Malaysian fashion and lifestyle magazines, with a fair amount of features in both writing and fashion styling. His work, unmistakably recognized with its ‘punk’ aesthetics has appeared in Harper’s Bazaar, Glam Lelaki, NewMan, Esquire Malaysia, CLIVE, Opulence (Focus Malaysia), Mendate (The Edge), Masses and Hanger.

As a freelance PR consultant and ambassador, he has represented and collaborated with many emerging young fashion designers/labels/talents such as Zakwan Anuar, Pearly Wong, among others, to build their brand name in the local fashion, retail and creative industry. His passion for the arts has also led to his appointment as official publicist for Yayasan Sime Darby Arts Festival 2016. Also this year, Jiman showed his first collection at the Kuala Lumpur Fashion Week in collaboration with Tarik Jeans to rave reviews.

His penchant for sharing information has gained him a global following on Facebook and Instagram (@jimancasablancas).

Joyce Wong has been blogging for over 12 years on travel and lifestyle, and was one of the 5 finalists for Best Lifestyle Blog at the 2012 NAPBAS Awards. Besides being a blogger, she's had numerous designations under her wing - DJ, stylist, fashion editor, digital strategist, PR maven, judge, model and emcee - and has collaborated with hundreds of international brands in fashion, tech, tourism and F&B.

Joyce Wong

Joyce Wong

Aaron Soo

Aaron Soo

Director of Projects, Chairman's Office
Sunway Group

Aaron Soo, 54 years old, was born and raised in Kuala Lumpur, Malaysia. During his primary schooldays, his favourite past time was to hang around his grandmother's coffee shop, situated next to a cinema. His childhood ambition was simply to be a coffee shop owner where he can indulge in good food and daydream about singing, dancing & traveling to the exotic places he saw in the movies. Good food, music & travel remain his lifelong passions.

In 1983, Aaron began his career in hospitality in the newly opened Ming Court Hotel of Kuala Lumpur as a trainee. Over the next 3 years, he would be posted to various sections starting from bottom rungs, learning the ropes of the hotel trade. In 1984, at only 23 years old, he was elected President of the staff union.

Aaron's career milestone was marked in early 1989 when as Food & Beverage outlets manager then, at barely 28 years old; he was urgently summoned to take temporary charge of the Ming Court Hotel, Penang as Hotel Manager. In 14 months under his leadership, the hotel was adjudged the most profitable of 5 hotels owned by MUI Group. In 1992, he returned to Ming Court Hotel, Kuala Lumpur to be Food & Beverage Director. In 1994, he was promoted to General Manager of Ming Court Beach Hotel, Port Dickson. In the pursuit of excellence, fully sponsored by MUI Group, Aaron completed his MBA with MIM-Bath, United Kingdom.

With the objective of acquiring further international exposure, Aaron joined Alison International Hotels & Resorts and was appointed pre-opening General Manager of Sunway Hotel, Shenzhen Airport, China in 1996. Against all odds, and in the midst of Asian Economic Crisis, Sunway Hotel Shenzhen successfully opened.

Upon his return to Malaysia in 1998, Aaron joined the Mines Signature Management Group as Group General Manager and concurrently managed The Mines Beach Resort & Spa; The Mines Wonderland, Mines Exhibition Center; Mines Resort Golf Club in Kuala Lumpur; and pre-opened Borneo Highlands Resort, Sarawak.

Sunway Group reappointed Aaron to take charge of two Sunway Hotels located in Georgetown & Seberang Jaya, Penang in early 2002. In November 2005 Sunway Group Chairman, YBhg Tan Sri Dato' Seri Dr Jeffrey Cheah, AO, handpicked Aaron to be the Chief Executive Officer of Sunway Lagoon. Sunway Lagoon soon chalked up record profits from 2007 — 2012.

During the same period, Sunway Lagoon won multiple industry awards including the prestigious "Malaysia Best Tourist Attraction Award' (2007); 'Asia's Best Attraction' (2007-2010) and 'Asia's Best Waterpark' (2010-2011) by the International Association of Amusement Parks & Attractions (IAAPA).

Aaron's professional aptitude and wealth of knowledge has made him a valuable asset in the leisure sector. He has built and maintains a large network of contacts in the themed attractions, hospitality and entertainment industry. He embodies the ethos, "Loyalty above all, except, Honour". A multi-lingual trained eloquent public speaker, Aaron is currently sought after leading expert in themed attractions, and is often invited to speak at conferences and international forums on a variety of subjects, which include integrated resort development. He is a member of the Malaysian Association of Amusement Theme park & Family Attraction (MAAFTA) as well as the International Association of Amusement Parks & Attractions (IAAPA).

Aaron resides in Melbourne, Australia but spends most time in Malaysia, his beloved home and country.

As the Vice President of Marketing at Genting Malaysia Berhad, Chow oversees marketing operations for the entire Genting resort. Equipped with 21 years of experience, Chow applies his deep knowledge in brand storytelling to lead strategic planning and execution efforts.

After graduating from University of Malaya, Chow worked in a bank before realizing his passion for a more creative career path. He then launched his career in the marketing industry as an account manager in an agency.

Outside the office, Chow enjoys spending time with his family in Kuala Lumpur. Passionate about living life to the fullest, he golfing and sipping on a cup of freshly-brewed coffee.

Chow Wei Heng

Chow Wei Heng

Vice President - Marketing
Genting Malaysia
Ben Flint

Ben Flint

Chief Executive Officer
Asia Sponsorship News

Ben is the founder of ASN (Asia Sponsorship News), the leading commercial intelligence service for the Content & Sponsorship industry in Asia which he co-founded in 2007.

He is recognised as a highly experienced practitioner and commentator in Asia’s Content industry after 14 years leading specialist teams at OMG (Fuse), Ogilvy & Mather and Nielsen (Repucom). He also judged the Branded Entertainment categories at Cannes Lions and Spikes in the first year they created the ‘Brent’ jury. You can follow Ben’s personal industry comments @benheyhoeflint and more politically correct news and insights via ASN's official channel @AsiaSN.

Onta has been a musician and producer since 1980s. He joined a Tokyo based promoter company, Creativeman Productions in 2004 and got involved in international music transactions. He started promoting international artists in Japan, European, Asian as well as playing a role for Summer Sonic. He has attended many music conventions and panels in UK, Canada, St. Petersburg, and of course in Finland! His main focus now is to market Japanese, Asian and International artist's promotion through North East~South East Asian circuit.

Onta Shiroh Kawaguchi

Onta Shiroh Kawaguchi

Project Marketing
Creativeman Productions
Khalid Aljuned

Khalid Aljuned

Project Director
Berkshire Media

Khalid Aljuned is have been monitoring and analysing the social media in the last four years for his clients which include GLCs, multinational corporations and organizations. He had provided social media advisory to many, using his experience as an active social media practitioner himself in various platforms. He is an active campaigner for social media, giving talks and seminars on behalf of Social Media Chambers all over Malaysia.

Daniela is a passionate ambassador for the power of Technology and Digital to change the way how companies reach and connect with their customers. She currently heads client relations for FMCG companies with Google Malaysia. Daniela's forte is to help brands craft integrated digital strategies both for driving Awareness as well as Sales

Daniela holds a Master's Degree in International Culture And Business Studies and over the last 8 years has lead projects in 6 countries.

Daniela Putz

Daniela Putz

Industry Manager
Google Malaysia
Francis Teo

Francis Teo

Setia City Covention Centre

Francis started his hospitality career in hotels before moving on to convention centre. His stint includes Malaysia International Exhibition & Convention Centre, Genting International Convention Centre and Kuala Lumpur Convention Centre.

He is currently heading Setia City Convention Centre and the Centre recently opened a new hall to cater for mass events. Setia also operate Setia Arena at Penang and the new addition Setia SPICE which will open in 1st quarter of 2017.

Francis is also active in the event industry association. He is currently the Honorary Secretary of Malaysia Association of Convention & Exhibition and Suppliers (MACEOS).

All together Francis has about 18 years in the hospitality industry with 14 years specializing in convention centre venue and event management.

Newly appointed as the secretary-general of the Olympic Council of Malaysia, Datuk Low Beng Choo has long been in the sports movement. Prior to her role, she has served on and chaired various OCM committees, including the Strategic Planning Committee, Media Committee, Sports Museum Committee and Women & Sport Committee. She currently chairs the OCM Legal Advisory & Alternative Dispute Resolution Committee and OCM Management Committee.

Academically, Beng Choo has a Bachelor of Laws (LLB) with Honours from the University of Malaya, Malaysia and holds a Masters Degree of Science in Information Technology (University of Staffordshire, United Kingdom). She is known for her strong leadership and has hold diverse career roles beginning with her background in law. She is currently admitted and enrolled as an Advocate and Solicitor in Malaysia. She is also registered as a member of the Malaysia Bar in January 1983. Since then, she has been in active private law practice and is currently a consultant in a private law firm and registered Mediator of the Malaysian Bar Council Mediation Centre.

In the past, Beng Choo has served as the Management Board of the Malaysia National Sports Council and chaired the Special Technical Committee of the Malaysia Games, the largest multi-sports games in Malaysia.

Her sports background includes representing Malaysia in netball and softball, and having participated in various other sports at competitive levels. Apart from this, Beng Choo is responsible to support and move the Malaysian sports industry forward.

YBhg. Dato’ Low Beng Choo

YBhg. Dato’ Low Beng Choo

Secretary General
Olympic Council of Malaysia
Iskandar Shahril

Iskandar Shahril

Managing Director
E-Plus Entertainment Productions (Singapore Pte. Ltd.& Thailand Operations)
Session Moderator : The Current Trends of sports & Entertainment Industry and Its Future in south East Asia

Iskandar joined E-Plus Entertainment in early 2015 to lead the sports business division in the Asian markets. This has resulted in the rights purchase of Powerman Malaysia, Thailand and Indonesia, FIM Asia Supermoto Championships and the newly created AkTION Langkawi adventure series.

An experienced regional automobile industry specialist, he had spent much of his corporate life leading various functions including marketing, PR and product planning in Toyota, Nissan, Harley-Davidson and General Motors.

He now relishes the art of doing business in the lifestyle industry, particularly in the area of sports tourism.

Iskandar received his Bachelor of Accountancy from Nanyang Technological University, Singapore and holds an MBA from Queensland University of Technology, Australia.

A self-confessed petrol head and adrenaline junkie, he also enjoys taking part in ultra-distance trail races.

Founder of PR Worldwide, Para has been promoting International events since Year 1999.

From A Lister like Maroon 5, Selena Gomez, Taylor Swift, Alicia Keys to emerging acts like 5 SOS, Ed Sheeran but it all started with loveable mouse Disney on Ice.

Founding member and Vice President of ALIFE. Association of Live International Festivals and Events advocating better networking and relations between government and event industry players.

Para Rajagopal

Para Rajagopal

Managing Director
PR Worldwide Sdn Bhd
Session Moderator : Maximizing Sponsorship and Determining Effective Budget Strategies
Rahul Kukreja

Rahul Kukreja

Livescape Group Sdn Bhd
Session Moderator : Corporate Branding: How Corporate Giants Sync Their Brand into Major Events

Rahul Kukreja is one of the co-founders and partners of The Livescape Group of companies which produces IT’S THE SHIP, Electric Run, A State of Trance (ASOT), Rockaway Festival, and After Dark Social Club (ADSC). Livescape has a 360-degree approach to conceiving, marketing and executing events. They have an in-house marketing, execution, creative, production, logistics, and artist management team to ensure that they put on an experience that people will not only remember but also talk about.

Rahul acts as Livescape’s Director of Live Events & Entertainment where he oversees artist/show bookings and productions for all of the group's events and sources out future and potential business partnerships for the company as well as managing itineraries and executions for Livescape events and festivals. Rahul also has very good working relationships with various artist management and booking agencies and is the man with the eye for spotting talent for Livescape shows.

He is also a familiar name back home in Kuala Lumpur, Malaysia mainly because he is the lead guitarist for one of Malaysia’s most popular rock bands, One Buck Short (or OBS as they are affectionately known as).

Entrepreneurship is in Muhammad Iqbal’s blood, as he comes from a long line of business-minded ancestry. As a person constantly wanting to make things happen, Iqbal became proactive since his years of studying at RMIT University, Melbourne. While completing his degree, Iqbal became a promoter for clubs, distributing flyers and marketing the events at the same time. He was one of the key people behind Melbourne’s famed Asian Nights nightlife parties.

In his early 20’s, Iqbal was already an active shareholder and part of the founding team behind Biero Bar in Melbourne, which prides itself in introducing the finestnbeer and pairing them with a mouthtantalizing selection of food. He is also Co-Founder and Business Development Director of Kremekart, a boutique ice cream truck business that successfully runs in Kuala Lumpur. Taking with him the experience he gained from his side jobs in Melbourne together with his passion for music and events organizing, he made the decision to meet up with industry partners and The Livescape Group was formed.

The Livescape Group boasts over 200 events in their portfolio; most notable being its own developed platforms such as Livescape’s Escape: NYE, the ever pumping Wednesday night, NSFW, Rockaway Festival; which have generated a large amount of supporters throughout the years and the largest music festival at sea in the Southeast Asian region, IT’S THE SHIP. In a short span of time, Livescape has firmly established itself as one of the most exciting players in Malaysia’s events industry.

The Livescape Group is also officially registered in Singapore; Livescape Singapore PTE LTD is now up and running.

Iqbal Ameer

Iqbal Ameer

Group CEO
Livescape Group Sdn Bhd
Session Moderator : Exploring Venue Options for Sports and Entertainment Events in Malaysia
Christopher Tock

Christopher Tock

Social Director
Session Moderator : Digital – The Impact of Digital Innovations and Social Media on Marketing

Christopher Tock is the Founder and CEO of, a boutique digital agency specialising in digital branding, trendsetting campaigns, influencer marketing and crisis management.

He is a graduate of Imperial College London in Joint Mathematics & Computer Science, and has been featured in many media namely Bernama, Sin Chew, China Press, NST, The Star, BFM, The Ant, MalaysiaKini and The Malaysian Insider. He later went on to receive the Top 40 Under 40 Prestige Malaysia Awards in 2012, got featured as Malaysia’s Top 10 Online Personalities in 2013 by Astro Awani, and in 2014 was nominated as the top 5 Entrepreneur at the NewMan Creative Pioneer Awards.

Through, he and his team has done work for large regional companies such as Domino’s Pizza Malaysia, Burger King, Reckitt Benckiser, namely brands such as Durex, Strepsils and Scholls, Maybank, AirAsia ASEAN, including local businesses such as A Cut Above, Amante and many more. As a company, the agency has been awarded Top 10 Malaysia’s Leading Social Media Agency in 2015 and in 2016, had a campaign selected as Top 5 Nominations for Best Digital Communications Strategy at the regional PR Awards 2016 in Singapore.

He was signed in 2014 as the official digital manager for the longest serving World No.1 International Badminton player Dato’ Lee Chong Wei (over 3mil followers), and consults top personalities such as world renown DJ Leng Yein (2.7mil followers) in Malaysia among others. He now advises several boards in digital branding as the Head of Digital PR at Social Media Chambers Malaysia.

Joel Soh is the Head of Operations at Uber Malaysia, and joined Uber Malaysia back in 2014 as the third employee.

He has a wealth of experience in analytics and through his abilities, has overseen the expansion of Uber's operations through the greater Klang Valley area and to 6 other major cities in Malaysia. In the three years since Uber's launch, the Uber Malaysia team has grown the business exponentially to be one of the most successful and dynamic in the region.

Prior to joining Uber, Joel spent 9 years in both consulting and the telecoms industry.

Joel Soh

Joel Soh

Sr. Operations Manager
Uber Technologies